Plastic is a low costing and highly versatile material which is easy to produce at mass scale. These properties make it an ideal candidate to produce everything in. But it has led to our plastic lifestyles, from fast fashion to a new phone every year. It’s estimates that 50% of plastic produced is used only once and thrown away.
To see a better picture of the waste we’re producing let’s see some quick facts about plastic consumption:

• Over the last ten years we have produced more plastic than during the whole of the last century.
• 100 bags of plastic per foot would be present at the world’s coastlines by 2025.
• Approx 100,000 land animals get killed by eating and choking on plastic.
• The amount of plastic waste in oceans makes upto 40% of the total surface area of ocean.
• Plastic constitutes approximately 90 percent of all trash floating on the ocean’s surface, with 46,000 pieces of plastic per square mile

We want to start small, start local. Start with just one habit at a time. No More Plastic Bags , the idea is to encourage people towards eco friendly alternatives for plastic. This is not easy, plastic is cheap, very cheap. In developing countries like ours price always makes the best case.
We want to take peoples vision from the short term cut in price to the overall price cut when you use reusable bags, something the generation before us used to do. When we got roti in a cloth from the house from the tandoor, or we took our own utensil to get yogurt. We want to encourage and built these habits again which had been part of our culture before plastic.
We will do this with a two part approach. One by encouraging large stores to give users an eco-friendly option or completely eliminating plastic bags. At the same time working with packaging companies to have recycling as their core Corporate Social Responsibility. So all companies recycle and so do retail stores.
The second part of the approach is long term, to teach children these habits and help them understand why are these things important. By doing so how are they helping the world and why is it necessary. This will be done by working with schools and delivering presentations, taking the kids out for city clean up drives and having recycling bins in schools along with trash cans.